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Paid Search Specialist - Full-time

Description

We are seeking a motivated Paid Search Specialist with a proven track record of rolling out robust media campaigns across search and other paid media channels. Our ideal candidate has brand and performance marketing success in health, wellness, or beauty services, but other markets are welcome. Although technical skills are needed, our focus is to find a cultural fit first with people who are humble, hungry, and have strong emotional intelligence. This role reports to our Director of Performance Media.

Responsibility

  • Plan, manage, and execute paid search/Pay per Click (PPC) campaigns, including but not limited to campaign development, organization, and day-to-day management.
  • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, keyword expansion, ad copy/creative testing, and landing page recommendations based on performance.
  • Responsible for implementing tactical improvements to meet client’s ROI and CPA objectives.
  • Development of tracking methods and reports to identify PPC performance (e.g. CPL, CTR & Conversion metrics) at the most granular level.
  • Interface when necessary with franchise owners and provide performance and budget reports on a local level.
  • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics and Google Ads. Produce month-end performance reports, quarterly plans, and additional ad hoc analyses as required.
  • Help develop other Paid Media/Display/Video campaigns and work together with Content and Creative teams.

Requirements

  • Bachelor’s degree; or equivalent combination of education and experience
  • 3-5 years of PPC and Paid Media experience managing large campaigns.
  • Deep knowledge of SEM as well as a working knowledge of current and emerging trends and technologies.
  • Strong analytics skills with extensive experience in data analysis and Excel.
  • Must be able to draw actionable insights from data and make specific recommendations while being adept to change in market dynamics
  • Certified in Google Ads
  • Experience managing monthly search budgets of $50K+
  • Excellent verbal communication and experience working well with teams
  • Strong organizational skills and attention to detail
  • Ability to work nonlinearly with solid time management and prioritization of tasks
  • Challenged by working in a fast-paced, open and entrepreneurial environment

Benefits

  • 20 days of paid time off and 9 paid holidays
  • Competitive pay $55k-$70k DOE
  • Professional development scholarships
  • Conference allowances
  • Fully stocked kitchen
  • Motorized adjustable standing (or sitting) desks
  • Double monitors for sweet panoramic backgrounds
  • A casual, fun, relaxed, and entertaining open office (currently remote)
  • Health, Dental, Vision and Life Insurance
  • 401k
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